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I have been a professional coach for 20 years but it took 13 years to really understand how to maximise my knowledge and experience and to get the very best out of my players and staff. For a team to maximise their potential everyone must love what they do and be willing to do what it takes to achieve the ultimate goal and the key to this in my view is Total alignment. I learnt my greatest lesson after a season of high expectation and season losses but none of these were technical or tactical. Accepting that change and adaptive coaching is part of the landscape for successful coaches I have a few stories of my experiences and how that’s help me as a professional coach.